Mr. Vieira de Vieira created the company as a platform for indigenous social entrepreneurship, with the hope that tribal groups in Brazil and elsewhere will eventually be able to sell their goods directly at retail price.
By selling incense like Breu Resin, which is used in ceremonies, he saw a means of creating and cultivating a much larger marketplace for indigenous crafts and providing sustainable income for the groups.
In 2012, when Mr. Vieira de Vieira started the business, he didn’t even have a bedroom to himself. He sold his wares from a sidewalk table on Bedford Avenue and North Sixth Street in Williamsburg.
Today they sell boxes of incense from their native Brazil, blocks of soap made from essential oils, Tibetan singing bowls, and stoneware smudge bowls.
A Peace Pilgrim pamphlet, about a woman who walked more than 25,000 miles for peace, goes out with every order they ship, to nearly 350 stores across North America.EXPLORE INCAUSA
Incausa's non profit arm was established in Brazil in 2018. Its main objective was to overcome the chronic challenge of accessibility to and from Indigenous Demarcated Territories.
Even with a physical base in the region, the cost of severe terrain vehicle hire is still the greatest obstacle the brand faces.
This makes moving artisanal goods from demarcated territories difficult and expensive.
Incausa already passes on all profit margins from the sale of indigenous artisanship, and uses available resources to leverage production growth.
In order to raise fundsto support artisans and their communities, Incausa established a crowdfunding platform, allowing them to improve the quality of their work, protect their staff and deepen their existing ties with communities in the region.EXPLORE INCAUSA